TY  - JOUR
AU  - Luca, Michael
TI  - Designing Online Marketplaces: Trust and Reputation Mechanisms
JF  - National Bureau of Economic Research Working Paper Series
VL  - No. 22616
PY  - 2016
Y2  - September 2016
DO  - 10.3386/w22616
UR  - http://www.nber.org/papers/w22616
L1  - http://www.nber.org/papers/w22616.pdf
N1  - Author contact info:
Michael Luca
Harvard Business School
Soldiers Field
Boston, MA 02163
Tel: 617/495-8382
E-Mail: mluca@hbs.edu
M1  - published as Michael Luca. "Designing Online Marketplaces: Trust and Reputation Mechanisms," in Shane Greenstein, Josh Lerner, and Scott Stern, editors, "Innovation Policy and the Economy, Volume 17" University of Chicago Press (2017)

M3  - presented at "Innovation Policy and the Economy 2016", April 12, 2016
AB  - Online marketplaces have proliferated over the past decade, creating new markets where none existed. By reducing transaction costs, online marketplaces facilitate transactions that otherwise would not have occurred and enable easier entry of small sellers. One central challenge faced by designers of online marketplaces is how to build enough trust to facilitate transactions between strangers. This paper provides an economist’s toolkit for designing online marketplaces, focusing on trust and reputation mechanisms.
ER  -