TY - JOUR AU - Gentzkow, Matthew AU - Shapiro, Jesse M TI - Ideology and Online News JF - National Bureau of Economic Research Working Paper Series VL - No. 19675 PY - 2013 Y2 - November 2013 DO - 10.3386/w19675 UR - http://www.nber.org/papers/w19675 L1 - http://www.nber.org/papers/w19675.pdf N1 - Author contact info: Matthew Gentzkow Department of Economics Stanford University 579 Jane Stanford Way Stanford, CA 94305 Tel: 650/723-3721 Fax: 650/725-5702 E-Mail: gentzkow@stanford.edu Jesse M. Shapiro Economics Department Box B Brown University Providence, RI 02912 Tel: 401/863-2970 E-Mail: jesse_shapiro_1@brown.edu M1 - published as Matthew Gentzkow, Jesse M. Shapiro. "Ideology and Online News," in Avi Goldfarb, Shane M. Greenstein, and Catherine E. Tucker, editors, "Economic Analysis of the Digital Economy" University of Chicago Press (2015) M3 - presented at "The Economics of Digitization: An Agenda", June 6-7, 2013 AB - News consumption is moving online. If this move fundamentally changes how news is produced and consumed it will have important ramifications for politics. In this chapter we formulate a model of the supply and demand of news online that is motivated by descriptive features of online news consumption. We estimate the demand model using a combination of microdata and aggregate moments from a panel of Internet users. We evaluate the fit of the model to key features of the data and use it to compute the predictions of the supply model. We discuss how such a model can inform debates about the effects of the Internet on political polarization and other outcomes of interest. ER -