TY - JOUR AU - Baye, Michael R AU - Santos, Babur De los AU - Wildenbeest, Matthijs R TI - Searching for Physical and Digital Media: The Evolution of Platforms for Finding Books JF - National Bureau of Economic Research Working Paper Series VL - No. 19519 PY - 2013 Y2 - October 2013 DO - 10.3386/w19519 UR - http://www.nber.org/papers/w19519 L1 - http://www.nber.org/papers/w19519.pdf N1 - Author contact info: Michael Baye India E-Mail: mbaye@indiana.edu Babur De los Santos 228 Sirrine Hall Clemson, SC 29634 E-Mail: babur@clemson.edu Matthijs Wildenbeest 1309 E 10th St Bloomington, IN 47405 E-Mail: mwildenb@indiana.edu M1 - published as Michael R. Baye, Babur De los Santos, Matthijs R. Wildenbeest. "Searching for Physical and Digital Media: The Evolution of Platforms for Finding Books," in Avi Goldfarb, Shane M. Greenstein, and Catherine E. Tucker, editors, "Economic Analysis of the Digital Economy" University of Chicago Press (2015) M3 - presented at "The Economics of Digitization: An Agenda", June 6-7, 2013 AB - This paper provides a data-driven overview of the different online platforms that consumers use to search for books and booksellers, and documents how the use of these platforms is shifting over time. Our data suggest that, as a result of digitization, consumers are increasingly conducting searches for books at retailer sites and closed systems (e.g., the Kindle and Nook) rather than at general search engines (e.g., Google or Bing). We also highlight a number of challenges that will make it difficult for researchers to accurately measure internet-based search behavior in the years to come. Finally, we highlight a number of open agenda items related to the pricing of books and other digital media, as well as consumer search behavior. ER -