TY  - JOUR
AU  - Glaeser, Edward L
AU  - Ma, Yueran
TI  - The Supply of Gender Stereotypes and Discriminatory Beliefs
JF  - National Bureau of Economic Research Working Paper Series
VL  - No. 19109
PY  - 2013
Y2  - June 2013
DO  - 10.3386/w19109
UR  - http://www.nber.org/papers/w19109
L1  - http://www.nber.org/papers/w19109.pdf
N1  - Author contact info:
Edward L. Glaeser
Department of Economics
315A Littauer Center
Harvard University
Cambridge, MA 02138
Tel: 617/495-0575
Fax: 617/495-7730
E-Mail: eglaeser@harvard.edu

Yueran Ma
Booth School of Business
University of Chicago
5807 S. Woodlawn Avenue
Chicago, IL 60637
United States
Tel:  
E-Mail: Yueran.Ma@chicagobooth.edu
M1  - published as Edward L. Glaeser, Yueran Ma. "The Supply of Gender Stereotypes and Discriminatory Beliefs," in Leah Platt Boustan, Carola Frydman, and Robert A. Margo, editors, "Human Capital in History: The American Record" University of Chicago Press (2014)

AB  - What determines beliefs about the ability and appropriate role of women?  An overwhelming majority of men and women born early in the 20th century thought women should not work; a majority now believes that work is appropriate for both genders.  Betty Friedan (1963) postulated that beliefs about gender were formed by consumer good producers, but a simple model suggests that such firms would only have the incentive to supply error, when mass persuasion is cheap, when their products complement women's time in the household, and when individual producers have significant market power.  Such conditions seem unlikely to be universal, or even common, but gender stereotypes have a long history.  To explain that history, we turn to a second model where parents perpetuate beliefs out of a desire to encourage the production of grandchildren.  Undersupply of female education will encourage daughters' fertility, directly by reducing the opportunity cost of their time and indirectly by leading daughters to believe that they are less capable.  Children will be particularly susceptible to persuasion if they overestimate their parents' altruism toward themselves.  The supply of persuasion will diminish if women work before childbearing, which may explain why gender-related beliefs changed radically among generations born in the 1940s.
ER  -